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Job Title
Sr. Product Marketing Manager CSS

Job Code

San Diego



Open to Recruiters

Job Description

RF Magic has an excellent opportunity for a Sr. Product Marketing Manager. This position reports to the Director of Product Marketing and has responsibility for the profit and loss performance, including revenue, margins and investment, for the company’s Band Translation Switches / Channel Stacking Switches (BTS/CSS) product line, which represents a significant portion of the company’s current and future business. The primary focus of this position is to define and execute marketing and product strategies, including product collateral, product roadmaps, customer engagements, and marketing communication, with accountability for revenue, margin, return on investments, and design win velocity.
Specific responsibilities include:
1. Manage P&L performance, product lifecycle and market positioning for the (BTS/CSS) product line, with accountability for revenue, margins, investment, and market share.
2. Create comprehensive product marketing plans, strategies and roadmaps, and promote/sell them internally to generate broad alignment and support.
3. Drive design win activities and secure customer commitments.
4. Lead cross-functional meetings to track, manage, and communicate overall product management efforts. Work with both engineering and operations to ensure timely product launches and deliveries.
5. Research and analyze market opportunities, trends, and competitive pressures in order to create, develop, and execute appropriate product marketing strategies.
6. Understand and document market opportunities, product requirements and business cases for new investments, using input from internal and external sources, including market research, customer contact, and competitive information. Prepare Marketing Requirements Documents (MRDs), Technical Requirements Documents (TRDs), Competition and Return On Investment (ROI) analysis for all new and updated product releases.
7. Define and manage the creation and distribution of product collateral (product briefs, presentations, application notes, data sheets, BOMs, bulletins, etc.).
8. Develop and manage company-wide plans and schedules for new product launches and PR rollouts, including introduction plans for all relevant areas. Plans will address applications and benefits presentations, product collateral, reference designs, Bill Of Materials (BOM), pricing strategies, and supporting materials for marketing communications and public relations.
Work closely with Operations, Sales, and Engineering, as well as directly with customers, end-users, third-party vendors, and analysts. Ability to understand and capture salient points in presentations, give compelling presentations, and work with engineering to develop common commercial goals and targets.

Job Requirements

· At least 5 years product management or marketing experience
· BS Engineering degree or equivalent industry experience (advanced business/engineering degrees desirable)
· Prior technical work experience preferable
· Sustained successes in product management and/or marketing related products that demonstrate a strong business aptitude
· Work experience in semiconductors/ICs (preferably with RF perspective)
· Demonstrated ability to successfully work with high-level management
· Related industry Sales cycle experience
· Worldwide customer interaction experience in a related industry

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